MySpectacles: eCommerce SEO & Website Management

About the Project

MySpectacles is an online eyewear retailer serving UK customers with prescription glasses, sunglasses and sports eyewear. Kodimy provides ongoing support across digital marketing, product listings, SEO, website development and maintenance.

Our work brings these services together to keep the online store updated, present product information clearly and support the brand’s online presence.

The Challenge

Managing an eyewear store involves keeping product information accurate, maintaining website content and coordinating marketing activity. Frame styles, colours and lens options need clear descriptions to help customers understand their choices.

Our brief is to support these ongoing requirements while developing and maintaining the website as the business evolves.

Our Work

eCommerce SEO

We optimise product and website content to support relevant searches and help customers find useful information about the eyewear range. Our focus is on clear descriptions and content that reflects the products available.

Product Listing Management

We create and update product listings using the details supplied by the client. This supports a consistent catalogue and helps customers compare products before making a purchase.

Digital Marketing

We support marketing activity for MySpectacles and its eyewear collections, aligning promotional messaging with the products and content on the website.

Website Development

We carry out website development to support the store’s requirements and improve how customers browse and interact with the website.

Website Maintenance

We maintain and update the website as part of our ongoing support, addressing maintenance needs alongside product and content changes.

Ongoing Partnership

Kodimy continues to support MySpectacles across its website, marketing and product catalogue. This coordinated approach gives the business one team to manage ongoing updates, SEO work and website development.